Asset Giving University: Transform how you engage donors

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For development officers and charity leaders wanting to grow their major gift capabilities, NCF recommends Asset Giving University, an organization dedicated to helping nonprofit professionals expand their understanding of asset-based giving. Through practical training and real-world insights, they equip fundraisers to recognize and leverage opportunities that often go unnoticed in traditional giving conversations.

What you’ll learn

Pastoral conversation skills – Learn how to lead generous, values-grounded conversations that honor donors’ stories, families, and callings.
Asset giving technical knowledge – Build practical fluency in the assets donors actually hold, so you can spot opportunities, ask smart questions, and partner well with advisors.
Charitable estate design fundamentals – Understand the basics of charitable estate planning so you can connect long-term intent with today’s giving decisions.

The missed opportunity in major gifts

Most major gift conversations start the same way: A donor loves the mission, wants to help and asks a simple question, “What can I do this year?” But too often, the conversation narrows to cash. It’s not because the donor lacks generosity or the organization lacks vision. Oftentimes, cash is the only tool most fundraisers feel fully equipped to use.

And that’s where the opportunity slips by.

Many donors hold most of their wealth in non-cash assets like stock, real estate, or business interests. When fundraisers know how to recognize and navigate those assets, giving conversations expand. Donors discover new ways to be generous. Missions get funded in bigger, more meaningful ways. And relationships deepen because the giver feels truly understood.

What is Asset Giving University?

Asset Giving University is an immersive training experience designed to help seasoned charitable fundraisers build real capability for requesting asset-based gifts – not just in theory, but in practice.

It’s for charity leaders who want to move beyond “We accept non-cash gifts” and into a conversation about them.

Know what to listen for in donor conversations
Understand which questions to ask (and which not to)
See opportunities earlier – before a donor’s liquidity event passes
Partner effectively with advisors
Guide donors with giving solutions that align with their goals and values

The result isn’t just more knowledge. It’s a new kind of readiness – the ability to step into complex generosity conversations with clarity and confidence.

AGU fundamentals for churches (Arizona)

September 22-24, 2026

AGU Fundamentals for Churches is an immersive training experience designed for executive pastors and stewardship leaders serving high-capacity individuals and families.opens in a new tab

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