Asset giving: Give more to ministry with non-cash assets

This piece introduces NCF’s service for donating complex, non-cash assets rather than just cash or public stock. It targets givers whose wealth sits in things like a business, real estate, or private investments.

The pitch is that appreciated assets can unlock giving capacity that cash alone can’t reach.

• Unlock more of your balance sheet through appreciated assets
• Maximize liquidity events, like a business sale, for charitable impact
• Leverage favorable tax treatment on certain asset gifts
• Turn wealth into greater impact for the causes you care about most

NCF’s process runs through three steps: exploring which assets fit, illustrating the gift’s economics, and timing the transfer thoughtfully. Since 1982, NCF reports helping process more than $6 billion in complex asset gifts, averaging $2.5 million per gift, backed by a team of over 30 dedicated specialists.